Essays on the intersection of climate, capital, and culture.
Use our logic powered brand narrative tool to stress-test your claims against greenwashing risks.
Run AnalysisFSSAI has spent months stripping words like 100%, natural and healthy off Indian food packaging. The reasoning it is using applies almost word for word to sustainability claims.
Our survey of Indian marketing professionals found that around a third of sustainability claims reach the public without any independent check. The interesting part is why — it is far more often process than intent.
Corporate beach clean-ups are great for CSR, but true marine circularity requires integrating ocean-bound plastics into viable, scalable supply chains.
As consumer awareness of marine pollution grows, the 'ocean-friendly' label is being widely abused. How brands can verify their marine circularity claims to avoid regulatory backlash.
The 'Blue Economy' represents a multi-trillion dollar opportunity, but marine tech startups struggle for funding. Why investors must look to the oceans.
Seaweed-based packaging is hailed as the ultimate solution to plastic waste. But how do we scale it from niche pilot projects to global FMCG supply chains?
Many sustainable startups fail not because their technology is flawed, but because they cannot secure offtake agreements. Here is how to cross the commercialisation gap.
Expanding climate solutions across the India-UK-EU corridor requires more than a good product. It requires navigating a labyrinth of ESG compliance and regulatory standards.
Investors are no longer just looking at returns; they are looking at risk. Misleading environmental claims are becoming a primary liability in climate funding rounds.
How to build a narrative that survives the scrutiny of Gen Z. It's not about being perfect; it's about being transparent about your imperfections.
Every rupee is being asked to justify itself. The inventory inflating your campaign's carbon footprint is usually the same inventory that was never going to perform.
Analyzing the flow of capital and compliance between two major economies. How Prvaah is bridging the gap for MSMEs.
Moving beyond 'raising awareness'. How effective climate communication drives measurable behavioral change in the global south.
A practical guide to shifting from linear extraction to circular value creation without alienating your core customer base.
