Greenwashing Tool
Does your Sustainability Messaging Make Sense
Sense is a greenwashing checker for climate language and ESG messaging. It flags wording that tends to attract regulatory attention, so you can rethink it before you publish rather than after someone else does. It's a guiding light, not a verdict — and we're still learning where the lines fall too. These rules are new for all of us.
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What is greenwashing?
Greenwashing occurs when companies exaggerate or misrepresent the environmental benefits of a product, service, or company. Common examples include vague claims like "eco-friendly" or "planet safe" without measurable evidence.
How the Sense checker works
The Sense tool scans sustainability marketing claims and flags language commonly associated with greenwashing risks. The system references regulatory guidance including regulatory standards and environmental marketing guidelines.
The Sense Philosophy
True sustainability isn't about the right buzzwords. It's about honesty, transparency, and impact.Sense helps you refine your message, stripping away the hype to reveal the truth.
Traceability
Tech-enabled tracking beats promises. Know exactly where your product comes from.
Clear Labeling
Simple language labels. No 'farm fresh' fluff. Just exactly what is in the product.
Sense Disclaimer
This tool is designed to help rethink messaging before pushing it out and should only be looked at like a guiding light. It does not constitute legal advice.
Need to understand deeper and get trained on greenwashing further?
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