Est. 2025

Marketing Sciencefor Circular and Sustainable Commerce.

We help businesses grow in a world where sustainability matters.

Strategy, brand, media, measurement and market access. Marketing that works harder for the business and better for the planet.

Delhi · Goa · London · Mumbai
HOOOP Logo
Focus
Sustainability

What we do

Four practices. Most engagements start in one and draw on the others.

Marketing-Led Consulting

Claims that survive scrutiny, and credit for work you already do.

Media Sustainability

What your media spend costs in carbon and waste, and how to cut both.

Policy, Advocacy & Stakeholder Engagement

One account of the business that holds with regulators and investors.

Venture Growth & Market Access

A product that worked in a pilot, in front of buyers who can scale it.

Our research

We asked 150 Indian marketers how green claims actually get verified.

35%of sustainability claims reach the public with no independent check behind them
70%of companies with strong credentials stay quiet about them rather than risk the scrutiny
#1barrier is missing data, not bad intent. Marketers are asked to prove what they cannot see

Green Is the New Lie, with TERI School of Advanced Studies and claim analysis from ASCI. Covered by ET Brand Equity, afaqs!, Exchange4Media and Manifest.