Est. 2025
Marketing Sciencefor Circular and Sustainable Commerce.
A marketing and strategy collective helping climate and circular businesses bridge the gap between innovation and commercial adoption.
Delhi · Goa · London · Mumbai
Focus
Sustainability
Our Partners
As Featured On
Brand Equity
Ad spends go green as HOOOP and The GoodNet launch India's first ESG media index
ExchangeWire
HOOOP and The GoodNet partner to launch India's first ESG Media Index & Marketplace
afaqs!
A study by The HOOOP Collective highlights validation of claims by Indian brands
IMPACT
HOOOP and Everloop launch Prvaah to bridge UK–India business
Media Infoline
HOOOP and Everloop launch Prvaah to enable businesses across the UK and India
Manifest
Report flags Indian brands' sustainability claims: 35% rely on internal checks or none
Exchange4Media
Former Mirum (WPP) leaders create The HOOOP Collective